COITM: The Premier B2B Bridge Connecting Global Travel and Tourism with China
The China Outbound and Inbound Travel Market (COITM) is an annual travel and tourism B2B exhibition, positioned as a high-quality platform between overseas travel resource suppliers. Specifically, engaging Chinese outbound tour operators with new and niche destinations. It will also provide opportunities for Chinese tourism resource suppliers to connect with overseas tour operators and travel agencies who are seeking China inbound products and services.
The 2026 COITM will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing. With the theme of "Reinvigorating China Outbound, Revitalizing China Inbound", it is expected that over 300 exhibitors from 50 destinations including overseas national tourism boards, embassies, destination promotion agencies, attractions, travel agencies, airlines, hotels, tourism technology enterprises, digital marketing platforms and Chinese domestic travel resources will participate in COITM. The show will welcome a visitor audience of over 4,000 trade visitors/buyers from all over the world.
COITM is a commercial exhibition and what shines through is the dedication and sincerity of Ms. Qinghui Qing and her team. With 20 years of long-term commitment, COITM has risen to challenges and rejuvenated itself. It is believed that COITM will keep getting better and contribute to the high-quality development of the inbound and outbound tourism market.
——Ma Yiliang, Deputy President, China Tourism Academy (Data Center of the Ministry of Culture and Tourism)
If you are one of following organisations and seeking to expand your business network in the China outbound travel and tourism market, then COITM is the best and most, cost effective platform to reach the right Chinese outbound travel trade professionals and MICE buyers.
WHO ARE OUR EXHIBITORS
· Ministries of Tourism, Tourism Boards, Embassies and Consulates
· Hotels and Accommodation providers
· Airlines and Aviation Ticketing
· Destination Management Companies
· Theme Tour and Tailor-made Travel Companies
· Tourist Attractions
· Golf Resorts
· Cruise Lines
· MICE Suppliers
· Transportation Service Providers
· Travel Technology
· Online Platform Service Suppliers
· Wholesale Service
· Health Resorts and Spas
· Ski Resorts
· Visa Service Companies
· Finance/Payment/Insurance
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U-tour fully supports Ms Qing Qinghui in the newly launched COITM event with the teams valuable industry experience and with her being the most trustworthy partner during the past 20 years. U-tour will look forward to supporting and participating in the COITM exhibition in 2026!
——Feng Bin, Chairman, U-tour
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It is with great pleasure that we learn that the elite team, who has been deeply rooted in the travel industry for 20 years, is setting sail again to create the China Outbound & Inbound Travel Market (COITM) and HCG Travel Group hereby extends its sincere congratulations!
---He Yong, President, HCG Travel Group
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Meanwhile, COITM also provides a valuable platform for overseas tour operators and travel agencies to meet Chinese tourism resource suppliers for inbound travel.
If you are an overseas travel professional and seeking China inbound travel and tourism resources to build connections with Chinese suppliers, you are welcome to attend COITM as an "International Visitor/China Inbound Buyer".
Who should register as International Visitor/China Inbound Buyer :
Overseas Tour operator/online travel platform
Overseas Travel agency/wholesaler
Destination Management Company (DMC)
MICE/Event planning provider
Industry supplier and service provider
Association/society
CHINA OUTBOUND AND INBOUND TRAVEL AND TOURISM IS DEVELOPING, WITH THE MARKET UNDERGOING A DYNAMIC REVIVAL.
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According to the Annual Reports on the Development of Outbound and Inbound Tourism in China 2024 released by the China Tourism Academy at the end of March 2025, the number of outbound trips taken by Chinese citizens reached 146 million in 2024, approaching the level of 2019. In 2024, visa consumption and payment system facilitation drove above-expectation growth in the inbound tourism market. China received 131.9 million inbound tourists, marking a 60.8% increase and recovering to over 90% of the 2019 level, significantly higher than the recovery rate seen in 2023.
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The statistics released by China's National Immigration Administration (NIA) in mid-July 2025 shows that in the first half of 2025, the number of entry and exit trips made by residents from China's mainland stood at 159 million. Residents from China's Hong Kong, Macao and Taiwan regions reached 136 million, and those by foreigners hit 38.05 million; with year-on-year growth rates of 15.9%, 12.2% and 30.2% respectively.
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China inbound and outbound travel and tourism is evolving from a steady development towards a flourishing trend. Its "dual circulation" is reshaping a new market pattern, presenting the industry with fresh development opportunities.
