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15:00 - 16:30 | Panel Discussion: Will the Caucasus and Central Asia Become the Next Boom for China's Outbound Ski Travel in the Next Five Years?
2026-09-07
Source: COITM




15:00 - 16:30 | Panel Discussion: Will the Caucasus and Central Asia Become the Next Boom for China's Outbound Ski Travel in the Next Five Years?


Panel Discussion:  

Will the Caucasus & Central Asia Become the Next Boom Destination for Chinese Ski Travellers in the Next Five Years?


Moderator: 

Daming, Chairman of Xuezu Culture & Sports Development Group



Panelists:

  • Vasily Afanasyev, Deputy CEO, International Projects, Rosa Khutor Mountain Resort



  • Andrey Kukushkin, Secretary General, Eurasian Mountain Resorts Alliance



  • Yi Li, Vice President of BONSKI Holdings Limited & Vice President of Beijing Ski Association



  • Zhang Shen , Co-founder, Beijing Nature Power Technology Inc/Goski 



  • Chris Chen, General Manager, U-Ski



Drafted Topics to be Discussed :


  1. Consumption segmentation and behavioral shifts among China's outbound skiers;

  2. How can mid-sized ski clubs establish direct partnerships with overseas ski resorts?

  3. How to develop composite ski products featuring the unique regional characteristics of Central Asia and the Caucasus?

  4. How to improve accessibility and convenience for Chinese tourists at ski destinations in Central Asia and the Caucasus?

  5. How can the Caucasus and Central Asia regions accommodate the spillover demand from the Chinese ski market?