2026 CHINA OUTBOUND & INBOUND TRAVEL MARKET 14-16 October 2026
New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
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HOW TO VISIT

COITM warmly welcomes tourism professionals to visit and purchase! 

We sincerely welcome tourism professionals to visit and source products at COITM! This premier B2B event welcomes outbound travel operators, overseas travel suppliers, government, associations, tourism consultants, MICE service providers, investors interested in overseas tourism development, and other industry stakeholders to register online for free admission (Pre-registration before the exhibition is free, while on-site registration costs RMB 50 per person).


Visitors to COITM are classified into the following categories for registration:


1. Trade Visitor

Target: Industry professionals interested in China's inbound and outbound travel products and services, tourism industry development trends, and overseas tourism investment and development.

Registration: Please click the "Trade Visitor Registration" to register. 


2. Chinese VIP Buyer

Criteria:
1) Decision-makers or key influencers in product design/purchasing for outbound travel;
2) Professionals from high-end/luxury/MICE/customised travel enterprises;
3) Representatives from top-tier outbound travel brands in China.
Application: Please click the "VIP Buyer Application" to register. 

3. Overseas Visitor

Target:  Overseas travel operators.

Registration: Please click the "Overseas Visitor Registration" to register.


4. Overseas Buyer

Criteria: Industry professionals from overseas interested in purchasing China's inbound travel products and willing to make appointments for B2B meetings with Chinese tourism resource suppliers.

Application: Please click the "Overseas Buyer Application" to register.


5. Media

Target: Journalists and media professionals from domestic/international outlets.

Registration: Please click the "Media Registration" to register.