The inaugural China Outbound and Inbound Travel Market (COITM) will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing. With the theme of "Reinvigorating China Outbound, Revitalizing China Inbound", over 300 exhibitors from 50 destinations including overseas destination organisations, enterprises, and domestic inbound travel service suppliers will participate at COITM and we will invite a visitor audience of over 4,000 trade visitors/buyers from all over the world. COITM will build a high-quality B2B platform for cooperation between overseas travel resource suppliers and Chinese outbound tour operators. It will also provide opportunities for Chinese tourism resource suppliers to promote inbound travel and to connect with overseas travel agencies.

WHO ARE THE VISITORS:

• Large comprehensive tour operators/inbound and outbound tour operators/agencies
• Overseas travel operators/agencies
• Theme tour operators
• MICE buyers
• Government agencies/Travel associations
• Cultural tourism operators and business consulting
• Cultural tourism investment institutions
• Online travel platforms
• Special interest operators 
• Press

QUOTES FROM CHINESE TOUR OPERATORS

I have followed Ms. Qing's team's travel trade show for many years and witnessed every transformation of China tourism industry. The launch of COITM is timely! I look forward to this new platform injecting fresh vitality into the inbound and outbound tourism market and hope to collaborate with the organisers to explore new industry opportunities.

We are delighted to hear that with the teams 20 years experience they are launching COITM in Beijing in October 2026.  With their accumulated experience I firmly believe COITM will continue to build a higher quality and more influential exchange and co-operation platform for the outbound and inbound industry.  I wish COITM a successful and flourishing future.

——Product Manager, Beijing International Crisscross Travel Service Tianjin Branch

Since I entered the tourism industry in 2007 when I was invited by Ms. Qing and her team to attend the exhibition, I have attended every year to seek new business opportunities and partners.  Now with Ms. Qing and her team launching COITM in 2026 we will continue to follow and participate as always and wish the show a great success.

I strongly support the launch of the COITM exhibition. I have known the team since 2018. I hope COITM will bring more opportunities for us to discover.

COITM is a platform that gathers industry wisdom and fosters innovative exchanges. With support from all sides, it will surely continue to thrive and has a promising future!

We will continue to support! Wishing the China Outbound and Inbound Travel Market (COITM) popularity and to become a shining beacon for tourism industry exchange and cooperation!

China outbound tourism is recovering resiliently, and inbound tourism is gradually entering a golden window. The timing of the China Outbound and Inbound Travel Market (COITM) is perfect, filling us with confidence in the long-term development prospects of the China tourism industry!

We sincerely wish COITM a great success in gathering premium global tourism resources in China, reigniting the engine of industry innovation, and making it a convergence point for world landscapes.  We also look forward to rejoicing with numerous old and new friends at COITM 2026! May the inaugural COITM be a resounding success!

——Ling Huang, General Manager, You Too Travel