Who Visits - COITM-China Outbound and Inbound Travel Market

The 2027 China Outbound and Inbound Travel Market (COITM) will take place from 13–15 October 2027 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing. As the gateway to the world's emerging, high-end and niche travel destination suppliers, COITM will bring over 200 exhibitors from 40 destinations including overseas destination organisations, enterprises, and domestic inbound travel service suppliers to participate at COITM and we will invite a visitor audience of over 3,000 trade visitors/buyers from all over the world. COITM will build a high-quality B2B platform for cooperation between overseas travel resource suppliers and Chinese outbound tour operators. It will also provide opportunities for Chinese tourism resource suppliers to promote inbound travel and to connect with overseas travel agencies.

WHO ARE THE VISITORS:

1. China Outbound Trade Visitor/Buyer (For China mainland travel trade professionals)

- Large comprehensive tour operators/inbound and outbound tour operators/agencies
- Theme tour operators
- MICE buyers
- Government agencies/Travel associations
- Cultural tourism operators and business consulting
- Cultural tourism investment institutions
- Online travel platforms
- Special interest operators

2.International Visitor/China Inbound Buyer

- Tour operator/online travel platform
- Travel agency/wholesaler
- Destination Management Company (DMC)
- MICE/Event planning provider
- Industry supplier and service provider
- Association/society

As of the end of August, nearly 150 overseas travel trade professionals from over 40 countries and regions worldwide—including Azerbaijan, Bangladesh, Bhutan, Botswana, Bulgaria, Canada, Chinese Taipei, Egypt, France, Greece, India, Indonesia, Iraq, Israel, Italy, Kazakhstan, Kenya, South Korea, Kyrgyzstan, Malaysia, Maldives, Morocco, Namibia, Nigeria, Pakistan, Poland, Russia, Serbia, Singapore, South Africa, Sri Lanka, Sweden, Thailand, Turkey, Turkmenistan, Uganda, Ukraine, the UAE, the UK, the US, Uzbekistan, and Vietnam—have registered as 'International Visitors' and 'China Inbound Buyers' for the 2026 COITM."

3、Press

QUOTES FROM CHINESE TOUR OPERATORS

Since I entered the tourism industry in 2007 when I was invited by Ms. Qing and her team to attend the exhibition, I have attended every year to seek new business opportunities and partners. Now with Ms. Qing and her team launching COITM in 2026 we will continue to follow and participate as always and wish the show a great success.

——Product Director, China Shandong travel service international tourism company

The team led by Ms. Qing, with 20 years of experience in China outbound tourism industry, has previously brought many overseas suppliers to the China Market. We believe the new exhibition will further promote information exchange between domestic and international markets. Wishing the first COITM a complete success.

——General Manager, UNICEO AP

I strongly support the launch of the COITM exhibition. I have known the team since 2018. I hope COITM will bring more opportunities for us to discover.

——Manager - Corporate Travel/MICE, C.A.S.International Travel Service (Beijing)Come. Ltd

We fully support 2026 COITM China Outbound & Inbound Travel Market (COITM). At present, Tongzhou, Beijing's Municipal Sub-center, is vigorously advancing the integrated development of culture and tourism. Leveraging core resources including the Grand Canal Cultural Belt and Universal Beijing Resort, its cultural and tourism economy keeps improving in quality and expanding in scale as it strives to build an international cultural and tourism destination.

As the Tongzhou Cultural and Tourism Association, we sincerely look forward to furthering exchanges and cooperation via the exhibition platform like COITM.

— Du Shanchuan, Secretary-General, Tongzhou Cultural and Tourism Association, Beijing