2026 COITM Conference Programme

Dates: 14th - 16th October 2026  

Venue: COITM Conference Room, New Hall (Hall 11) of NAEC, Beijing

Summary: This conference will cover three major sessions: China Outbound Travel, China Inbound Travel, Themed Travel (Skiing Tourism, Study Tours, and Medical Travel)

14th October, Wednesday

10:00–10:05 Opening Speech by Organiser: Qing Qinghui, Founder of COITM

10:05–10:15 Welcoming Address from: Beijing Chaoyang District Bureau of Culture and Tourism

10:15–10:45 Keynote Speech: Current Status & New Trends of China Outbound Tourism

                       Speaker: Dr. Liu Xiangyan, Director, International Research Dept, China Tourism Academy(CTA)

10:45–11:05 Presentation: Beyond Scenery – Emotional Value & Experience Economy in Outbound Tourism

                      Speaker: Cao Jian, Vice President of Utour Group and General Manager of U-Partner

11:05–12:05 Panel Discussion: Breakthrough & Transformation of China Outbound Tourism Driven by Digital Intelligence

                      Moderator: Zhong Hui, Chairman of Fashion Travel Group 

                      Panelists:

                      Song Bin, Chairman of Shenzhen Overseas Travel Group

                      Ping Wei, General Manager of Flying Holiday

                      David Cao, Chairman of Leader International Tourism Group

                      Uni, Chairman, Beijing Yougou World International Travel Service Co., Ltd

13:40-14:00 Presentation: 
                     Speaker: Louis Pi,Business Unit General Manager, Yunji Technology

14:00–14:20 Presentation: Empowering Retail Stores & Enlivening Destinations – How HCG Travel Group Restructures the B2B 

                      Service Value Chain via Destination-Themed Stores

                       Speaker: Pan Bo, Vice President of HCG International Travel Group Co.,Ltd.

14:20–15:00 Panel Discussion: Opportunities & Challenges for Emerging Destinations – Capturing China Outbound Tourism Market  in the Next Decade

                      Moderator: Mr Zhao Qiankun, Chief Editor, Department of Culture and Tourism Industry, guancha.cn

                       Panelists:

                      Amandine, PR manager, Tunisian National Tourist Office in China

                      Dzmitry (Dima) Marozau, Project Manager of VSGlobal, Belarus

                      Cici Woo, Product Director, Madagascar Decouverte

15:00–15:20 Presentation: From Information Search to Intelligent Planning – How AI Reshapes the Full Outbound Tourism Journey

                       Speaker: Zhang Wentao, Product Lead of AI-Powered Consumer Assistant & Senior Product Strategy Expert at Fliggy

15:20–15:40 Presentation: African Luxury Travel: Resource Premium to a New ESG Value Paradigm

                        Speaker: Vivi Xiao, Founder, One Tour One World

15:40–16:00 Quiz: Russia Beyond Stereotypes: How Well Do You Know Modern Russia?

                       Host: Alina Salionova, the host of Russia Today 
                     Organised by Discover Russia and supported by Rosa Khutor

16:00–16:40 Panel Discussion:  From 'Check-ins' to 'Immersion': How to Unlock the Viral Potential of In-depth and Themed Travel in Russia

                       Moderator:  Li Na, Director of International Tourism Center, Russian-Chinese Commerce Guild

                      Panelists:

                      Alexandra Usacheva, Deputy Director General, Center for Strategic Research,Russia
                      Qin HaiChao, Deputy General Manager, Enjoy The Travel
                      Cui Bowen, General Manager, Beijing Fangxing International Travel Agency Co., Ltd

15th October, Thursday

10:20–10:40 Presentation: Beijing Inbound Tourism Market Analysis

                       Speaker:  Wang Mengmeng, Beijing Municipal Bureau of Culture and Tourism, Department of Foreign Exchange and                            Cooperation

10:40–11:00 Presentation: From Sightseeing Check-in to Living Like a Local – Core Logic & Product Methodology of In-depth          

                      Inbound Tourism Experience

                       Speaker: David Dou, National Special-Class Tour Guide & China Inbound Tourism Expert

11:00–11:20 Presentation: From Channels to AI – How Inbound Travel Agencies Can Efficiently Acquire Direct International Customers

                      Speaker: Luya Chen , Founder of Future Flow, Former Senior Operations Expert at Meituan & Trip.com

11:20–11:40 Presentation: WhatsApp – Closing the Final Gap in Overseas Social Media Marketing for Chinese Inbound Travel Agencies

                       Speaker: He Sicong, VP of Marketing, YCloud

11:40-12:00 Presentation: Trends of Inbound Tourism Micro Vacations and China SPA in China — How Chinese Style Hot Spring & Spa Has 

                     Become a New Calling Card for Global Tourists to Discover China
                     Speaker: Liu Zhe, Marketing Manager of North China Region, Xiangshanghui Group

13:30–13:50 Presentation: Five Structural Shifts Reshaping Outbound Customized Travel in 2026–2030

                       Speaker: Guo Ming, Co-founder & Chairman of HH Travel and Ctrip TM Travel

13:50–14:10 Presentation: From Product Selling to Demand Creation – Moving Tourism Marketing Upstream in Consumer Decision-Making

                       Speaker: Li Yan, VP of 6 RENYOU tailor-made travel

14:10–14:20 Presentation: The Tide of Travel – A 20-Year Review & New Narrative for China Inbound & Outbound Tourism in the Next Decade

                       Speaker: Jiang Hui, Co-founder of Travel Insight

14:20–14:40 Presentation: Delivering Certainty in Bespoke Travel
                                             In the Age of AI, What Makes Destination Management Companies Indispensable?

                       Speaker:  Ada Wang, General Manager, DUFAN

14:40–15:00 Coffee Break:  Sponsored by Eurasian Mountain Resorts Alliance

15:00–16:30 Panel Discussion: Will the Caucasus & Central Asia Become the Next Boom Destination for Chinese Ski Travellers in the Next Five Years?

                       Moderator: Daming, Chairman of Xuezu Culture & Sports Development Group

                       Panelists:

                      Vasily Afanasyev, Deputy CEO, International Projects, Rosa Khutor Mountain Resort

                      Andrey Kukushkin, Secretary General, Eurasian Mountain Resorts Alliance

                      Yi Li, Vice President of BONSKI Holdings Limited & Vice President of Beijing Ski Association

                      Zhang Shen, Co-founder, Beijing Nature Power Technology Inc/Goski

                      Chris Chen, General Manager, U-Ski

16th October, Friday

10:30–10:50 Presentation: Inbound Tourism Competition – Overseas Destinations Compete for Chinese Visitors; How China Attracts Global Tourists

                       Speaker: MJ Wang，Co-Head and Director of Corporate Service Practice of WildChina

10:50–11:30 Panel Discussion: How Can the China Outbound Travel Industry Build New Competitive Advantages in a Fragmented Market?

                       Moderator: Wang Yufan, General Manager, China Travel Trade Media

                       Panelists: 

                       Qi Chunguang, Vice President, Tuniu.com

                      Jin Tong, Deputy General Manager, Product Operations Division,CYTS AOYOU Technology Development CO., LTD.
                      Liu Bin, Founder & General Manager, IVY (Beijing) International Travel Service Co., Ltd.
                      Yao Yuan, General Manager, Beijing YuanCheng International Travel Service Co., Ltd.