New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
The China Outbound & Inbound Travel Market (COITM) is positioned as an annual B2B exhibition platform that facilitates high-quality cooperation between overseas tourism destinations, resource suppliers and Chinese outbound tour operators and business travel purchasers. It will also provide opportunities for Chinese tourism resource suppliers to connect with overseas tour operators and travel agencies who are seeking China inbound products and services. The 2026 COITM will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing.
Paralleled with the show, the COITM Conference will be held under one roof. The Conference will cover three major sessions: China Outbound Travel, China Inbound Travel, Themed Travel (Skiing Tourism, Study Tours, and Medical Travel).
Dates: 14th - 16th October 2025
Venue: COITM Conference Room, New Hall of NAEC, Beijing
New Trends of China's Outbound Tourism in 2026-2027
Who Will Be the Next Hit? "Heat Migration" and Advanced Layout of Outbound Travel Destinations from the Perspective of OTA Data.
Beyond Scenery: Emotional Support and Experience Economy of Inbound and Outbound Tourism.
The Explosion of Visa-free Policies – Who Will Have the Last Laugh? The Hidden Key Points in the Competition for Chinese Tourists.
The Era of Self-guided Tours and the Revolution of Small Group Tours – The "Disintermediation" Trend of Travel Modes.
From "Helping You Search" to "Thinking for You" – AI is Reshaping the Entire Process of Outbound Tourism.
Small Group, Fragmentation, Dynamism – Redefining the Future Capabilities of Outbound Tourism Wholesalers.
Gen Z and Silver Haired Generation – How to Precisely Target the Two Core Customer Groups? This session will explore how to design social-media-friendly in-depth experience products for Gen Z, and how to create high-end travel products integrating comfort, safety and health preservation for the silver haired generation.
From "Easy Access" to "Enjoyable Travel": Policy Incentives and Strategic Opportunities for China's Inbound Tourism in 2026.
China Cool: How TikTok and Rednote Ignite Foreigners' Yearning for Travel in China.
Who is Paying for China Travel? In-depth Decoding of the Source Structure and Consumption Behavior of Inbound Tourists.
Outbound Customised Travel 2026-2030: Five Ongoing Structural Pattern Changes.
In an Era of Prevalent "Fake Customisation", What Should Real Customised Travel Look Like?
The Golden Decade of Ice and Snow Tourism: How to Create an "Addictive" Ski Tourism Product?
The Rise of Study Tours, Family-focused Travel Reigns Supreme – Product Innovation and Content Upgrading of Family Outbound Tourism.
Why Do Customised Travel Companies Fail to Make Profits? Uncovering the Truth of High Gross Profit but Low Net Profit.
The Pain of the Supply Chain: Why Does the "Last Mile" of Outbound Customised Travel Always Go Wrong?
A Critical Moment for Customised Travel: How to Turn an Enquiry into a Deal?
Reverse Game of Inbound Tourism: As Overseas Destinations Compete for Chinese Tourists, How Does China Compete for Overseas Travellers?
Breaking the Homogenization of Products: From Resource Piling to Emotional Design – How to Make Tourists Pay for Feelings?
Content is the Shelf: How to Build a Popular Presence for Inbound and Outbound Tourism on Rednote and Chinese Tiktok?
It is projected COITM 2026 will bring together high-quality resources from overseas tourism boards/ministries, embassies and consulates, destination management companies (DMCs), hotels, attractions, airlines, travel technology and marketing suppliers from 30 destination countries worldwide, and will attract over 200 exhibitors and more than 3,000 industry visitors and buyers from home and abroad.
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