May 2026 will mark a historic turning point for China-Africa relations. As China implements zero-tariff policies for African nations and designates 2026 as the "China-Africa Year of Cultural Exchange," unprecedented opportunities emerge for tourism cooperation. For African countries, exhibiting at the China Outbound & Inbound Travel Martet (COITM), taking place in Beijing on 14-16 Oct, has never been more critical.

Growing trade volumes will drive increased business flows and China-Africa flight routes. More flights mean easier access and lower travel costs for tourists. Exhibiting at COITM allows African tourism boards and destination suppliers to partner with Chinese tour operators, travel agents and airlines before this connectivity boom reaches its peak.

Seizing the Zero-Tariff Advantage

The new zero-tariff policy creates powerful synergy with tourism initiatives. With 34 African nations already approved as outbound group travel destinations for Chinese citizens, the economic benefits from enhanced trade will enable African countries to invest more in tourism infrastructure—roads, hotels, and boutique accommodations. This is the perfect moment to showcase your destination to China's massive outbound travel market.

Investment Opportunities Await

The Forum on China-Africa Cooperation (FOCAC) Beijing Action Plan (2025-2027) explicitly supports Chinese private enterprises investing in African tourism. Currently, China has signed bilateral tourism cooperation agreements with 31 African nations. COITM Outbound Tourism Investment & Development Forum, to be held in the afternoon of 15th Oct 2026, alongside with COITM, providing opportunities for African countries or project shareholders to present investment policies to Chinese tourism investors. COITM provides the ideal platform to connect with Chinese tourism and hospitality investors seeking authentic African tourism projects.

Don't Miss This Moment

COITM 2026 offers African nations and tourism suppliers numerous opportunities to position themselves at the forefront of China-Africa tourism cooperation, and to collaborate with Chinese outbound tour operators and travel professionals. With policy support, investment capital, and improved connectivity aligning perfectly, there has never been a better time to showcase Africa's incredible destinations to China.

For overseas travel resource suppliers aiming to collaborate with Chinese outbound tour operators, please click the button below to request exhibitor information.