At the end of January 2026, the Region of Ionian Islands, Directorate of Tourism, Culture & Sports (Greece) confirmed its participation at the China Outbound & Inbound Travel Market (COITM), which will take place in Beijing from 14-16 October 2026.

When people think of the Greek islands, the iconic blue-and-white churches of Santorini or the vibrant parties of Mykonos often come to mind first. But off the west coast of Greece lies an archipelago gently embraced by the Mediterranean—the Ionian Islands. Here, untouched natural beauty and millennia of cultural heritage are preserved, emerging as a rising niche destination capturing the attention of global travellers.

The presence of the Region of Ionian Islands, Directorate of Tourism, Culture & Sports at COITM 2026 marks not only a significant step in deepening its engagement with the China market but also offers a perfect stage for this undiscovered archipelago to showcase its allure to Chinese travellers and tourists.

In a survey with Chinese outbound travel operators conducted by COITM in December 2025, it was found that approximately 67% of Chinese tour operators are actively seeking overseas suppliers capable of delivering “high-quality and niche in-depth travel experiences.”  Seizing this opportunity, the Region of Ionian Islands will present a wealth of exclusive tourism resources and partnership possibilities and will meet the demands of the Chinese outbound travel operators and product purchasers for high-quality, personalised, and tailor-made niche travel experiences.

COITM 2026 will provide unrivaled opportunities for the Region of Ionian Islands to connect directly with key Chinese travel industry players, explore collaborative ventures, and enhance its visibility in one of the world's most dynamic tourism markets. Through tailored business matching, networking, and promotional activities, Region of Ionian Islands aims to position itself as a premier destination for discerning Chinese travellers seeking authenticity, tranquility, and cultural depth beyond the well-trodden paths.

For overseas travel resource suppliers aiming to collaborate with Chinese outbound tour operators, please click the button below to request exhibitor information.

If you are an overseas travel professional and seeking China inbound travel and tourism resources and want to build connections with Chinese suppliers, you are welcome to attend COITM as an Overseas Travel Trade Registration (China Inbound Focus).