The organiser of China Outbound & Inbound Travel Market (COITM) is proud to announce two African countries, Uganda and Zambia, have signed up to exhibit at COITM 2026, which will take place in Beijing on 14-16 October.  In addition to Uganda and Zambia, the Moroccan National Tourism Office confirmed their participation a few months ago and National Tourism boards from Tunisia, Madagascar, Tanzania and Cote d’Ivoire are planning to exhibit.

The China Outbound & Inbound Travel Market (COITM) is positioned as an annual B2B exhibition platform that facilitates high-quality cooperation between overseas tourism destinations, resource suppliers and Chinese outbound tour operators and business travel purchasers. 

The 2026 COITM will take place from 14–16 October 2026 at the New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing. It is expected that the 2026 COITM will bring together 200 high-quality exhibitors including overseas tourism boards, embassies, attractions, DMCs, airlines, hotels and travel tech enterprises from over 30 countries/regions, alongside 3,000 trade visitors and buyers from all over the world. 

To date, the following destinations and regions represented at COITM 2026 include Azerbaijan, Belarus, Belgrade, Bulgaria, Georgia, the Ionian Islands (Greece), Iran, Kazakhstan, Kyrgyzstan, Madagascar, Morocco, Russia, South Africa, Sri Lanka, Tajikistan, Tanzania, Tunisia, Turkmenistan, Uganda, the United Arab Emirates, Uzbekistan, Vietnam, Zambia and China.

COITM is supported by the Beijing local government-Beijing Chaoyang Tourism Bureau, where both parties will work together to hold a tourism Festival outside the COITM hall from 14-17 October. The Beijing Chaoyang District Bureau of Culture and Tourism will provide complimentary, large-scale exhibition booths in the outdoor public festival zone exclusively for participating overseas tourism boards and embassies.