New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
2026 China Outbound & Inbound Travel Market (COITM) will take place from 14–16 October 2026 at New Hall (Hall 11) of the National Agricultural Exhibition Center (NAEC) in Beijing. The 2026 COITM will bring together 200 high-quality exhibitors including overseas tourism boards, embassies, attractions, DMCs, airlines, hotels and travel tech enterprises from over 30 countries/regions, alongside 3,000 trade visitors and buyers from all over the world, assembling diversified premium resources covering the whole tourism industrial chain.
To date, confirmed participating resource suppliers represent destinations and regions including: Azerbaijan, Belarus, Belgrade, Bulgaria, Georgia, the Ionian Islands (Greece), Kazakhstan, Kyrgyzstan, Madagascar, Morocco, Russia, South Africa, Sri Lanka, Tajikistan, Tanzania, Tunisia, Turkmenistan, Uganda, the United Arab Emirates, Uzbekistan, Vietnam, Zambia and China.
Paralleled with the exhibition, the COITM Conference, co-hosted by the COITM Organiser and TRAVEL INSIGHT, will be held at the show site on 14-16 Oct.
COITM Conference will gather officials from the government authorities including China Tourism Academy, Beijing Municipal Bureau of Culture and Tourism, and Bureau of Culture and Tourism of Chaoyang District of Beijing, senior executives of leading outbound travel groups, representatives of overseas tourism boards, inbound tourism experts, founders of cultural tourism technology platforms, and principals of top customised travel enterprises etc.
Dates: 14th - 16th October 2025
Venue: COITM Conference Room, New Hall (Hall 11) of NAEC, Beijing
◆ 10:00–10:05
Opening Speech by Organiser: Qing Qinghui, Founder of COITM
◆ 10:05–10:15
Welcoming Address from: Beijing Chaoyang District Bureau of Culture and Tourism
◆ 10:15–10:45
Keynote Speech: Current Status & New Trends of China Outbound Tourism
Speaker: China Tourism Academy
◆ 10:45–11:05
Presentation: Beyond Scenery – Emotional Value & Experience Economy in Outbound Tourism
Speaker: Cao Jian, Vice President of Utour Group and General Manager of U-Partner
◆ 11:05–12:05
Panel Discussion: Breakthrough & Transformation of China Outbound Tourism Driven by Digital Intelligence
Moderator: Zhong Hui, Chairman of Fashion Travel Group
Panelists:
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Song Bin, Chairman of Shenzhen Overseas Travel Group
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Ping Wei, General Manager of Flying Holiday
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David Cao, Chairman of Leader International Tourism Group
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To be confirmed
◆ 14:00–14:20
Presentation: Empowering Retail Stores & Enlivening Destinations – How HCG Travel Group Restructures the B2B Service Value Chain via Destination-Themed Stores
Speaker: Pan Bo, Vice President of HCG International Travel Group Co.,Ltd.
◆ 14:20–15:00
Panel Discussion: Opportunities & Challenges for Emerging Destinations – Capturing China Outbound Tourism Market in the Next Decade
Moderator: To be confirmed
Panelists:
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Tunisia Tourism Board
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Overseas Tourism Board
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Overseas Tourism Board
◆ 15:00–15:20
Presentation: From Information Search to Intelligent Planning – How AI Reshapes the Full Outbound Tourism Journey
Speaker: Fliggy
◆ 15:20–15:40
Presentation: From a Silk Road Traveller to a Global Bridge Builder – A Shenzhen Travel Enterprise’s Practice Under the Belt and Road Initiative
Speaker: Chen Hansheng, President & CEO of Top Tour
◆ 15:40–16:20
Panel Discussion: The Blue Ocean of Silver Economy – Precise Services for Senior Travellers
Moderator: Guo Hongyun, Chief Editor of Travel Insight
Panelists:
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Travel & Holiday Center, CTG Travel
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Swan Hellenic
◆ 10:20–10:40
Presentation: Wang Mengmeng, Beijing Municipal Bureau of Culture and Tourism, Department of Foreign Exchange and Cooperation
◆ 10:40–11:00
Presentation: From Sightseeing Check-in to Living Like a Local – Core Logic & Product Methodology of In-depth Inbound Tourism Experience
Speaker: David Dou, National Special-Class Tour Guide & China Inbound Tourism Expert
◆ 11:00–11:20
Presentation: Beyond Sightseeing – Building High-end Inbound Holiday Landmarks with the Great Wall Cultural Tourism Complex
◆ 11:20–11:40
Presentation: WhatsApp – Closing the Final Gap in Overseas Social Media Marketing for Chinese Inbound Travel Agencies
Speaker: He Sicong, VP of Marketing, YCloud
◆ 13:30–13:50
Presentation: Five Structural Shifts Reshaping Outbound Customized Travel in 2026–2030
Speaker: Guo Ming, Co-founder & Chairman of HH Travel and Ctrip TM Travel
◆ 13:50–14:10
Presentation: From Product Selling to Demand Creation – Moving Tourism Marketing Upstream in Consumer Decision-Making
Speaker: Jia Jianqiang, Founder & CEO of 6renyou.com
◆ 14:10–14:20
Presentation: The Tide of Travel – A 20-Year Review & New Narrative for China Inbound & Outbound Tourism in the Next Decade
Speaker: Jiang Hui, Co-founder of Travel Insight
◆ 14:20–14:40
Presentation: Booming Study Tours & Family-Centric Travel – Product Innovation & Content Upgrade for Family Outbound Travel
Speaker: New Oriental Walked International Education
◆ 14:40–15:00
Presentation: From Tool to Partner – Redefining Tourism Practitioners’ Roles in the AI Era
Speaker: To be confirmed
◆ 15:00–16:30
Panel Discussion: Will the Caucasus & Central Asia Become the Next Boom Destination for Chinese Ski Travellers in the Next Five Years?
Moderator: Daming, Chairman of Xuezu Culture & Sports Development Group
Panelists:
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Vasily Afanasyev, Deputy CEO, International Projects, Rosa Khutor Mountain Resort
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Andrey, Head of Eurasian Ski Resorts Alliance
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Yi Li, Vice President of BONSKI Holdings Limited & Vice President of Beijing Ski Association
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Weir Qiu, CEO, Beijing Nature Power Technology Inc
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Chris Chen, General Manager, U-Ski
◆ 10:30–10:50
Presentation: Inbound Tourism Competition – Overseas Destinations Compete for Chinese Visitors; How China Attracts Global Tourists
Speaker: North China Regional Manager of WILDCHINA
◆ 10:50–11:30
Panel Discussion: Who Visits China – In-depth Analysis of Inbound Tourist Source Structure & Consumption Behaviors
Moderator: To be confirmed
Panelists: To be confirmed
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