BEIJING (June 1, 2026) – The China Outbound & Inbound Travel Market (COITM) has officially partnered with the Beijing Chaoyang District Bureau of Culture and Tourism,  and National Agricultural Exhibition Center to launch the 2026 Inbound & Outbound Cultural Tourism Festival.

Held at Beijing’s National Agricultural Exhibition Center from October 14–17, 2026, the joint initiative introduces a unique "Professional Exhibition + City Festival" format. For the first time, COITM is extending its traditional B2B trade schedule by an extra day (October 17) to open its doors to the general public, offering global tourism brands direct access to Chinese consumers.

To support the festival, the Chaoyang District Bureau of Culture and Tourism will provide complimentary, large-scale exhibition booths in the outdoor public festival zone exclusively for participating overseas tourism boards and embassies.

"We are very delighted to partner with the 'COITM-China Outbound & Inbound Travel Market’ to launch the 2026 Inbound & Outbound Cultural Tourism Festival. By linking a professional trade show with a vibrant city festival, we are creating a diverse exchange platform for international destinations, local businesses, and the public," said Mr. Guo Xun, General Director of the Beijing Chaoyang District Bureau of Culture and Tourism. "This partnership will inject fresh vitality into the development of culture, commerce, tourism, sports, and exhibitions in Chaoyang, Beijing.

The event is set to host 200 premium exhibitors from over 30 popular and emerging destinations, alongside more than 3,000 professional trade buyers and visitors.

"With local government backing, we are able to unlock much greater value for the entire travel supply chain," added Ms Qing Qinghui, Founder of COITM. "COITM remains dedicated to building a precise, high-efficiency B2B matchmaking platform that connects niche and high-end global destinations directly with Chinese operators."

For travel professionals who are seeking to expand their business network in the China outbound travel and tourism market, and are interested in exhibiting, please send your request here: www.coitm.cn/en/Enquiry-for-Exhibiting 

If you are an overseas travel professional and seeking for China inbound travel and tourism resources to build connections with Chinese suppliers, please register to attend as an "International Visitor/China Inbound Buyer via this link:https://reg.coitm.cn/reg/visitor/logine.asp?sid=&vtype=O

· Event Dates:

October 14–16, 2026: Trade-only B2B sessions

October 17, 2026: Public consumer day

· Location: National Agricultural Exhibition Center, Beijing, China.

· Exhibitor Profile: Anticipating 200 exhibitors including international tourism boards, embassies, airlines, hotel groups, attractions, and destination management companies (DMCs).

· Confirmed Destinations Include: Uzbekistan, Tunisia, Morocco, Uganda, South Africa, Madagascar, Belgrade, the Ionian Islands (Greece), Russia, Belarus, Nepal, Tanzania, Zambia, Bohemia, and China.

· Expected Attendance: 3,000+ domestic and international travel trade professionals and buyers.

· About COITM: The China Outbound & Inbound Travel Market is a premier annual B2B exhibition platform specializing in connecting emerging, high-end, and niche global travel destinations with Chinese outbound tour operators and business travel buyers.

Supported by