Unlocking China's Inbound Travel Potential at COITM 2026 - COITM-China Outbound and Inbound Travel Market

The China Outbound and Inbound Travel Market (COITM) is an annual travel and tourism B2B exhibition, positioned as a high-quality platform between travel resource suppliers and tour operators, incorporating the China inbound and outbound market.

It is well known that China's inbound travel and tourism market witnessed a tremendous increase in 2025. According to data from the National Immigration Administration, in the third quarter, the number of foreign nationals entering China was 20.134 million, an increase of 22.3% year-on-year. Among them, those entering through the visa-free policy numbered 7.246 million, accounting for 72.2% of total foreign entrants, and up 48.3% year-on-year.

If you are an overseas travel professional and seeking China inbound travel and tourism resources and want to build connections with Chinese suppliers, you are welcome to attend COITM as an "International Visitor/China Inbound Buyer".

Here's who should register as International Visitor/China Inbound Buyer :

Overseas Tour operator/online travel platform
Overseas Travel agency/wholesaler
Destination Management Company (DMC)
MICE/Event planning provider
Industry supplier and service provider
Association/society

Leveraging Beijing's core advantages, the 2026 China Outbound & Inbound Travel Market will be held from 14–16 October, 2026, at the New Hall (Hall 11) of the National Agricultural Exhibition Center in Beijing (the venue is located at the intersection of Beijing's core business district and embassy area, offering convenient transportation).

We sincerely invite global tourism peers to visit, negotiate and share new opportunities brought by Beijing's facilitation measures, and jointly explore the broad future of China's inbound tourism market.

For more detailed information, please contact:

MR DUNCAN CARTER (UK)

Overseas Buyer Manager

Email: Dcarter@converge-expo.com

WhatsApp: +44 (0) 7976 398804