New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
China's vast outbound travel market is set for further growth in 2026, boosted by the spread of visa-free policies for Chinese nationals and a stronger Chinese currency. A recent industry report predicts that in 2026 the number of outbound trips for Chinese mainland travellers is expected to increase to 165 million, up from an estimated 155 million in 2025.
It is well known that China's inbound travel and tourism market witnessed a tremendous increase in 2025. According to data from the National Immigration Administration, in the third quarter, the number of foreign nationals entering China was 20.134 million, an increase of 22.3% year-over-year. Among them, those entering through the visa-free policy totalled 7.246 million, accounting for 72.2% of total foreign entrants, and up 48.3% year-over-year.
Against the backdrop of this strong market rebound, grasping trends and connecting with resources is crucial. The 2026 China Outbound & Inbound Travel Market will be held from 14 to 16 October at the National Agricultural Exhibition Centre in Beijing. It is expected that the first edition will have 300 exhibitors from over 50 countries and regions around the world, including overseas tourism boards, embassies and destination resource suppliers and attract 4,000 trade visitors/buyers. In addition, the show will welcome domestic travel resource providers and inbound tourism operators in China.
For overseas travel resource suppliers aiming to collaborate with Chinese outbound tour operators, reserve your stand at COITM 2026.
WHY COITM
1. Expertise & Global BackingThe COITM team brings 20 years of industry expertise, backed by strong support from the China Tourism Academy, leading travel operators, overseas tourism boards, embassies, and media partners.
2. Showcase Your Destination's Unique Appeal
Highlight your country's distinct tourism offerings to China's high-value tour operators and unlock new business opportunities.
3. Global Participation
To date, tourism boards and suppliers from Russia, Tunisia, Uzbekistan, Morocco, Greece, Belgrade, South Africa, Madagascar, Uganda, and 10+ other countries are planning their participation at COITM 2026..
4. COITM Conference: Decoding China's Outbound Trends
The COITM Conference will feature experts from the China Tourism Academy, top operators, and digital marketers to analyze China outbound trends and consumer behavior.
5. Efficient Business Matching
COITM will not only provide a platform for global tourism resource suppliers but also leverage its years-developed online appointment system to help exhibitors achieve efficient business matchmaking.
If you are an overseas travel professionals and seeking for China inbound travel and tourism resources to build connections with Chinese suppliers, you are welcome to attend COITM as an "International Visitor/China Inbound Buyer".
Should you have questions or require assistance, our team is ready to support you. We look forward to welcoming you to COITM 2026 and unlocking new opportunities together!
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