FOR OVERSEAS TOURISM BOARDS/SUPPLIERS WHY EXHIBIT AT COITM

1. According to forecasts from the National Immigration Administration, the number of Chinese outbound tourist departures is expected to exceed 165 million in 2026. The total volume of outbound travellers will surpass the 150 million recorded in 2019. Profound changes are taking place across China’s outbound travel industry, including shifts in destination landscape, source market profile, distribution channels and traveller consumption patterns.

2. COITM 2026 welcomes 168 overseas tourism promotion agencies, resource suppliers and service providers of emerging, high-end and niche destinations from 31 countries and regions all over the world, with official delegations from the Ionian Islands, Belarus, Belgrade, Russia, Iran, Mauritius, Morocco, Zanzibar, Sri Lanka, Tunisia, Uganda and Zambia.

3. The China Outbound and Inbound Travel Market (COITM) will gather resources from national tourism boards/ministries, embassies and consulates, travel agencies, airlines, hotels, travel technology companies, and digital marketing platforms around the world. It will serve as a platform to connect these entities with Chinese outbound tour operators who are committed to developing higher-quality travel products and services, creating precise collaborative value.

4. The "COITM Conference" will be held paralleled with the exhibition, bringing together authorisative representatives from the China Tourism Academy, China outbound top tour operators, digital marketing experts, and social media platforms to conduct in-depth analysis and systematic discussions on the trends of the China outbound travel industry, helping global tourism destinations accurately grasp the core demands and behavioural patterns of Chinese consumers.

5. As the capital, Beijing holds a dual-hub status in China inbound and outbound tourism. It is the headquarters base for national tourism groups, the concentration point for China’s top outbound tour operators, and a hub for tourism talent, possessing strong capabilities in product development and channel control. The venue of COITM, the New Hall of the National Agricultural Exhibition Center, is located at the junction of Beijing's central business district and embassy area.

6. The team launching COITM has 20 years of industry experience and resources. It has received strong support from dozens of China top tour operators, overseas national tourism boards/ministries, embassies and consulates, and media partners.  

CHINA DOMESTIC TOURISM GOVERNMENT/INBOUND TOUR OPERATORS WHY EXHIBIT AT COITM

1. China’s inbound tourism has entered a new cycle of regular and high-quality growth. Statistics from the National Immigration Administration show that China recorded 22.914 million inbound tourist arrivals in the first half of 2026, a year-on-year increase of 20.4%.

2. 14 inbound travel resource suppliers from Beijing, Liaoning, Gansu, Sichuan, Guizhou, Fujian, Nanjing and other provinces took part in COITM 2026. A total of 224 overseas travel trade visitors/buyers from 50 countries/regions attended COITM 2026 for visiting and purchasing.

3. The continuous release of national policy dividends and the structural upgrading of the source market are steadily driving China's inbound tourism from "recovery growth" to a new stage of "high-quality development".

4. With the consumption demands of overseas inbound tourists become increasingly diversified and stratified, the demand for innovation in China's inbound tourism products continues to grow. Suppliers and service providers are in urgent need of an international communication platform to accurately gain insights into the needs of inbound tourists and promote product iteration and upgrading. COITM will build a key bridge for China's inbound tourism industry, efficiently connecting the global market with local supply.

5. COITM will not only provide a showcase platform for domestic tourism resource suppliers, but also, relying on the pre-scheduled appointment system built by the team over the years, help China domestic tour operators achieve efficient business connections with overseas tour operators, travel agents, OTAs and other purchasers at the show.

6. COITM will provide support for promoting two-way exchanges between domestic tourism government departments, industry associations and overseas tourism destinations, tourism boards/ministries as well as embassies and consulates, helping all parties learn from advanced experiences and creating value for promoting the establishment of long-term cooperative relationships.

7. Beijing is the primary gateway for international travellers entering China and a key transit hub connecting domestic tourism destinations.