2026 COITM Conference Programme

Dates: 14th - 16th October 2026  

Venue: COITM Conference Room, New Hall (Hall 11) of NAEC, Beijing

Summary: This conference will cover three major sessions: China Outbound Travel, China Inbound Travel, Themed Travel (Skiing Tourism, Study Tours, and Medical Travel)

14th October, Wednesday

10:00–10:05 Opening Speech by Organiser: Qing Qinghui, Founder of COITM

10:05–10:15 Welcoming Address from: Beijing Chaoyang District Bureau of Culture and Tourism

10:15–10:45 Keynote Speech: Current Status & New Trends of China Outbound Tourism

                       Speaker: China Tourism Academy

10:45–11:05 Presentation: Beyond Scenery – Emotional Value & Experience Economy in Outbound Tourism

                      Speaker: Cao Jian, Vice President of Utour Group and General Manager of U-Partner

11:05–12:05 Panel Discussion: Breakthrough & Transformation of China Outbound Tourism Driven by Digital Intelligence

                      Moderator: Zhong Hui, Chairman of Fashion Travel Group 

                      Panelists:

                      Song Bin, Chairman of Shenzhen Overseas Travel Group

                      Ping Wei, General Manager of Flying Holiday

                      David Cao, Chairman of Leader International Tourism Group

                      To be confirmed

14:00–14:20 Presentation: Empowering Retail Stores & Enlivening Destinations – How HCG Travel Group Restructures the B2B 

                      Service Value Chain via Destination-Themed Stores

                       Speaker: Pan Bo, Vice President of HCG International Travel Group Co.,Ltd.

14:20–15:00 Panel Discussion: Opportunities & Challenges for Emerging Destinations – Capturing China Outbound Tourism Market  

                      in the Next Decade

                      Moderator: Mr Zhao Qiankun, Chief Editor, Department of Culture and Tourism Industry, guancha.cn

                       Panelists:

                      Mr. Anouar CHETOUI, Chief Representative, Tunisian National Tourism Office

                      Mr. Mikhail Lvov, CEO of Mir Bez Granits, World Without Borders

                      Overseas Tourism Board

15:00–15:20 Presentation: From Information Search to Intelligent Planning – How AI Reshapes the Full Outbound Tourism Journey

                       Speaker: Zhang Wentao, Product Lead of AI-Powered Consumer Assistant & Senior Product Strategy Expert at Fliggy

15:20–15:40 Presentation: From a Silk Road Traveller to a Global Bridge Builder – A Shenzhen Travel Enterprise’s Practice Under     

                      the Belt and Road Initiative

                        Speaker: Chen Hansheng, President & CEO of Top Tour

15:40–16:00 Presentation: Open Your Russia 2.0: How Russian Regions Can Become More Competitive in the Chinese Market?

                       Speaker:  Ms. Daria Khahalina, Director of the Center for International Tourism Development, Center for Strategic        

                      Research, Russia

16:00–16:40 Panel Discussion:  From 'Check-ins' to 'Immersion': How to Unlock the Viral Potential of In-depth and Themed Travel in Russia

                       Moderator:  Li Na, Director of International Tourism Center, Russian-Chinese Commerce Guild

                      Panelists:

                      Sergei Lykov, Director, Russia National Center of Tourism Development CSR

                      Alexandra Usacheva, Deputy Director General, Center for Strategic Research,Russia
                      Qin HaiChao, Deputy General Manager, Enjoy The Travel
                      Huang Zhaoyang, Director of Russia Product Center

15th October, Thursday

10:20–10:40 Presentation: Beijing Inbound Tourism Market Analysis

                       Speaker:  Wang Mengmeng, Beijing Municipal Bureau of Culture and Tourism, Department of Foreign Exchange and                            Cooperation

10:40–11:00 Presentation: From Sightseeing Check-in to Living Like a Local – Core Logic & Product Methodology of In-depth          

                      Inbound Tourism Experience

                       Speaker: David Dou, National Special-Class Tour Guide & China Inbound Tourism Expert

11:00–11:20 Presentation: From Channels to AI – How Inbound Travel Agencies Can Efficiently Acquire Direct International Customers

                      Speaker: Luya Chen , Founder of Future Flow, Former Senior Operations Expert at Meituan & Trip.com

11:20–11:40 Presentation: WhatsApp – Closing the Final Gap in Overseas Social Media Marketing for Chinese Inbound Travel Agencies

                       Speaker: He Sicong, VP of Marketing, YCloud

13:30–13:50 Presentation: Five Structural Shifts Reshaping Outbound Customized Travel in 2026–2030

                       Speaker: Guo Ming, Co-founder & Chairman of HH Travel and Ctrip TM Travel

13:50–14:10 Presentation: From Product Selling to Demand Creation – Moving Tourism Marketing Upstream in Consumer Decision-Making

                       Speaker: Li Yan, VP of 6 RENYOU tailor-made travel

14:10–14:20 Presentation: The Tide of Travel – A 20-Year Review & New Narrative for China Inbound & Outbound Tourism in the Next Decade

                       Speaker: Jiang Hui, Co-founder of Travel Insight

14:20–14:40 Presentation: Booming Study Tours & Family-Centric Travel – Product Innovation & Content Upgrade for Family Outbound Travel

                       Speaker:  New Oriental Walked International Education

14:40–15:00 Presentation: From Tool to Partner – Redefining Tourism Practitioners’ Roles in the AI Era

                       Speaker: To be confirmed 

15:00–16:30 Panel Discussion: Will the Caucasus & Central Asia Become the Next Boom Destination for Chinese Ski Travellers in the Next Five Years?

                       Moderator: Daming, Chairman of Xuezu Culture & Sports Development Group

                       Panelists:

                      Vasily Afanasyev, Deputy CEO, International Projects, Rosa Khutor Mountain Resort

                      Andrey Kukushkin, Secretary General, Eurasian Mountain Resorts Alliance

                      Yi Li, Vice President of BONSKI Holdings Limited & Vice President of Beijing Ski Association

                      Zhang Shen, Co-founder, Beijing Nature Power Technology Inc/Goski

                      Chris Chen, General Manager, U-Ski

16th October, Friday

10:30–10:50 Presentation: Inbound Tourism Competition – Overseas Destinations Compete for Chinese Visitors; How China Attracts Global Tourists

                       Speaker: MJ Wang，Co-Head and Director of Corporate Service Practice of WildChina

10:50–11:30 Panel Discussion: Who Visits China – In-depth Analysis of Inbound Tourist Source Structure & Consumption Behaviors

                       Moderator: To be confirmed

                       Panelists: To be confirmed