New Hall (Hall 11), National Agricultural Exhibition Center, Beijing
The first edition of China Outbound and Inbound Travel Market (COITM) will be held in Beijing from 14th to 16th, October, 2026. It is projected COITM 2026 will bring together high-quality resources from overseas tourism boards/ministries, embassies and consulates, destination management companies (DMCs), hotels, attractions, airlines, travel technology and marketing suppliers from 50 destination countries worldwide, and will attract over 300 exhibitors and more than 4,000 industry buyers from home and abroad.
Recently, a number of influential tour operators from across China expressed their support of COITM, indicating the strong industry confidence in the China outbound and inbound market.
Since entering the tourism industry in 2007, I was invited by Ms. Qing and her team to attend the exhibition, I have attended every year to seek new business opportunities and partners. Now with Ms. Qing and her team launching COITM in 2026 we will continue to follow and participate as always and wish the show a great success.
The China Outbound and Inbound Travel Market (COITM) organised by Ms. Qing Qinghui will definitely become the leading ship of the China's tourism industry!
We are delighted to hear that with the teams 20 years experience they are launching COITM in Beijing in October 2026. With their accumulated experience I firmly believe COITM will continue to build a higher quality and more influential exchange and co-operation platform for the outbound and inbound industry. I wish COITM a successful and flourishing future.
We will continue to support! Wishing the China Outbound and Inbound Travel Market (COITM) popularity and to become a shining beacon for tourism industry exchange and cooperation!
COITM is a platform that gathers industry wisdom and fosters innovative exchanges. With support from all sides, it will surely continue to thrive and has a promising future!
China outbound tourism is recovering resiliently, and inbound tourism is gradually entering a golden window. The timing of the China Outbound and Inbound Travel Market (COITM) is perfect, filling us with confidence in the long-term development prospects of the China tourism industry!
We sincerely wish COITM a great success in gathering premium global tourism resources in China, reigniting the engine of industry innovation, and making it a convergence point for world landscapes. We also look forward to rejoicing with numerous old and new friends at COITM 2026! May the inaugural COITM be a resounding success!
Platform Value: Building an efficient bridge for supply-demand connection.
From North China to South China, from well-established state-owned tour operators to powerful private sectors, the positive responses and strong support from influential buyers across the country fully confirms the industry value of the COITM platform. These tourism enterprises, which have been deeply rooted in the market for decades, clearly understand the importance of resource connection and industry exchanges to their business development.
With more and more influential Chinese tour operators joining to support COITM, the value of participating in COITM continues to rise. A number of tourism boards including Egypt, Russia, Tunisia, Nepal, Belarus, Iran are actively planning to exhibit COITM 2026.
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