尊敬的各位来宾、旅游业界各位同仁以及媒体朋友们：

大家好！我是COITM的卿清晖。

“自古逢秋悲寂寥，我言秋日胜春朝”。在这金秋十月，我们相聚在北京。此刻站在这里，我心中满怀感恩---感恩这个行业二十一年的陪伴，也感恩这一刻的久别重逢。今天，2026 COITM出入境旅行交易会在此正式开幕，热烈欢迎各位的到来！

作为旅游业者，我们深知当前中国出入境旅游市场正经历着一场深刻的结构性变革，迎来了从“规模扩张”向“质量跃升”的新阶段。在出境游方面，市场正从恢复性增长迈向结构优化，消费者的决策更加灵活，更倾向于将预算投入到高品质、小众深度的沉浸式文化体验中。而在入境游方面，得益于免签政策的持续扩容与支付便利化，客源结构日益多元，目的地不断下沉，海外游客对“深度沉浸”的中国式体验需求空前高涨。

正是在这样的产业节点上，COITM以“升级出境·焕新入境”为主题，以“汇聚全球新兴、高端及小众旅行目的地资源”为定位，致力于在北京为全球旅游业者搭建一个精准、高效的B2B供需对接平台。

本次展会，我们非常高兴地欢迎来自31个国家和地区的180家展商的参与。我们非常荣幸地邀请到了俄罗斯国家旅游发展中心及其30余家俄罗斯地接机构参展，他们带来了全新的优质本土资源，将进一步丰富中国市场赴俄旅行的产品供给。同时，我们十分激动邀请到了摩洛哥、毛里求斯、乌干达、赞比亚、桑给巴尔、斯里兰卡和爱奥尼亚群岛等全新目的地的参与；此外，我们的老朋友突尼斯国家旅游局、贝尔格莱德旅游局和白俄罗斯旅游局更是一如既往地支持我们的展会。尤为重要的是，我要向带着7家企业来参展的伊朗文旅部表示深深的敬意！

与此同时，我们预计将迎接来自全国各地的3,000多名专业观众与买家，以及来自全球50个国家的200名海外旅行商到场参观。其中，240位买家与180家展商提前进行了3000多个预约,为现场洽谈做准备。在接下来的三天里，期待各位与会的业者与每家展商进行深入交流，探讨各类商务合作的可能。许多展商不远万里首次来到中国，正是期盼能与中国的旅游业者相遇、相知并携手合作。

与展会同期，“COITM会议”也将在此举行。我们邀请到了40多位国内外行业大咖在3天内进行实战分享，会议议题将涵盖：新兴目的地的新机遇、俄罗斯深度游、定制游，以及出入境需求与行业格局变迁等。尤其荣幸的是，我们的老朋友-尚游汇文旅董事长钟晖总将组织4位行业大佬，在今天上午进行一场重磅级的主题研讨，请大家一定不要错过。同时，我们也荣幸地邀请到了众信旅游、华程国旅等业界领军企业到场演讲。

如同以往，中国旅游研究院也对COITM展会给予了全力的支持。9月初，戴院长是计划来这里进行主旨演讲的，但前几天有中央层面需要戴院长出席；他于是就委派了国际研究所所长祥艳博士来演讲。非常欢迎祥艳博士的到来！

除了主会场，我们还在另一区域设立了“旅游目的地演讲”会议室，将有10多个国家旅游局在这里进行推介，这是从供给端为行业来展示新兴、高端及小众旅行目的地资源，为参会者提供更加直观了解目的地产品特色，来助力行业交流与合作。

在过去的数月中，我们也和北京市朝阳区文化和旅游局深度合作，在展馆外打造了“2026出入境文旅嘉年华”。这为海内外旅游目的地国家和供应商向C端进行品牌宣传、产品售卖、开展体验式营销、建立情感链接，提供了宝贵的机会。

潮起山海阔，风好正扬帆。此次COITM的启幕，对我个人、团队及合作伙伴而言，无异于我们共同经历的一场“高考”；而今日呈现在各位面前的COITM，正是我们在经历16个月的筹备后，向行业郑重提交的答卷。幸得交卷之时，有诸位在场见证！ 回首这一年多的筹备之路，我们虽如履薄冰，却始终心怀敬畏、眼望星辰。我们渴望通过商业展会的力量，将海内外旅游资源紧密聚拢在北京，在风云际会的行业变革中，为中国出入境旅游行业的发展贡献一份微薄却坚定的力量和价值。

积力之所举，则无不胜也；众智之所为，则无不成也。本次展会的顺利启幕，离不开各方的鼎力支持与通力协作。在此，我要特别感谢中国旅游研究院、北京市文化和旅游局以及北京市朝阳区文化和旅游局对本届展会的指导与支持；感谢全国农业展览馆为展会提供的坚实保障；同时也向参与展会的各国旅游局和使领馆以及所有展商致以诚挚的谢意，感谢你们的信任与支持！ 此外，也非常感谢来展会参观的业者、买家、媒体朋友，感谢你们的到来！ 正是有了与你们的“双向奔赴”，COITM才能成为连接全球新兴旅游目的地与中国市场、促进海外旅行商与中国入境资源沟通的坚实桥梁。

再一次感谢大家，期待明年10月中旬在这里再相聚！

Distinguished guests, colleagues from the tourism industry, and Media friends:

Good morning, everyone! I am Qing Qinghui from COITM.

"Since ancient times, autumn has been seen as a time of loneliness and desolation, but I say autumn is better than spring."  In this golden October, we gather in Beijing. Standing here at this moment, my heart is filled with gratitude—gratitude for this industry's twenty-one years of companionship, and gratitude for this long-awaited reunion. Today, 2026 COITM Inbound & Outbound Travel Trade Show officially opens here. A warm welcome to all of you!

As tourism professionals, we know well that China's inbound and outbound tourism market is currently undergoing a profound structural transformation, entering a new stage from "scale expansion" to "quality leap." On the outbound travel side, the market is moving from recovery growth toward structural optimization. Consumers are making more flexible decisions and are more inclined to invest their budgets in high-quality, niche, in-depth immersive cultural experiences. On the inbound travel side, thanks to the continued expansion of visa-free policies and payment facilitation, the source market structure is becoming increasingly diverse, destinations are continually expanding to lower-tier areas, and overseas tourists' demand for "deeply immersive" Chinese-style experiences is higher than ever before.

It is precisely at such an industry juncture that COITM, with the theme "Reinvigorating China Outbound, Revitalising China Inbound” and the positioning of "gathering global emerging, high-end, and niche travel destination resources," is committed to building a precise and efficient B2B supply-demand matching platform for global tourism professionals in Beijing.

For this exhibition, we are very pleased to welcome 180 exhibitors from 31 countries and regions. We are very honored to have invited the Russian National Tourism Development Center and more than 30 Russian tourism suppliers to participate, bringing high-quality local resources that will further enrich the product supply for travel to Russia in the Chinese market. At the same time, we are very excited to welcome the participation of brand-new destinations such as Morocco, Mauritius, Uganda, Zambia, Zanzibar, Sri Lanka, and the Ionian Islands; in addition, our old friends the Tunisian National Tourism Office, the Belgrade Tourism Board, and the Belarusian Tourism Board have, as always, supported this exhibition. Most importantly, I would like to express deep respect to Iran's Ministry of Cultural Heritage, Tourism and Handicrafts for bringing 7 enterprises to participate!

Meanwhile, we expect to welcome more than 2,000 professional visitors and buyers from across the country, as well as 300 overseas tour operators from 50 countries around the world to visit and procure. Among them, 240 buyers and 180 exhibitors have made more than 3000 business appointment bookings in advance. Over the next three days, we look forward to in-depth exchanges between participating industry professionals and each exhibitor, and to exploring all kinds of business cooperation possibilities. Many exhibitors have traveled thousands of miles to come to China for the first time, precisely in the hope of meeting and joining hands with Chinese tourism professionals.

In parallel with the exhibition, the "COITM Conference" will also be held here. We have invited more than 40 domestic and international industry leaders to share practical insights over three days. The conference topics will cover: new opportunities in emerging destinations, in-depth travel in Russia, customized travel, and changes in inbound and outbound demand and the industry landscape. We are especially honored that our old friend Mr. Zhong Hui, Chairman of Shangyouhui Cultural Tourism, will organize four industry leaders to hold a heavyweight thematic discussion this morning. Please be sure not to miss it. At the same time, we are also honored to have invited leading enterprises such as U-tour and HCG Travel Group to speak on site.

As always, the China Tourism Academy has given full support to the COITM exhibition. In early September, President Dai had planned to come here to deliver a keynote speech, but a few days ago he was required by national  government to attend meetings; he therefore delegated Dr. Xiang Yan, Director of the International Research Institute, to speak. A very warm welcome to Dr. Xiang Yan!

In addition to the main venue, we have also set up a "Tourism Destination Presentation" meeting room in another area, where more than 10 national tourism boards will give presentations. This is to showcase emerging, high-end, and niche travel destination resources from the supply side, provide participants with a more intuitive understanding of destination product features, and help facilitate industry exchange and cooperation.

Over the past few months, we have also worked deeply with the Beijing Chaoyang District Culture and Tourism Bureau to create the "2026 Inbound & Outbound Cultural Tourism Festival" outside the exhibition hall. This provides a valuable opportunity for overseas and domestic tourism destination countries and suppliers to conduct brand promotion, product sales, experiential marketing, and emotional connection-building with consumers.

The opening of COITM this time is, for me personally, for the team, and for our partners, nothing less than a "college entrance examination" we have experienced together; and the COITM presented before you today is precisely the answer sheet we solemnly submit to the industry after 16 months of preparation. Fortunately, at the moment of submission, all of you are here to witness it! Looking back on more than a year of preparation, although we have been treading on thin ice, we have always held reverence in our hearts and kept our eyes on the stars. We long to use the power of a commercial exhibition to closely gather domestic and international tourism resources and, amid the ever-changing industry transformation, contribute a modest yet steadfast value to the development of China's inbound and outbound tourism industry.

When efforts are pooled, nothing cannot be overcome; when collective wisdom is applied, nothing cannot be achieved. The smooth opening of this COITM would not have been possible without the full support and concerted collaboration of all parties. Here, I would like to especially thank the China Tourism Academy, the Beijing Municipal Culture and Tourism Bureau, and the Beijing Chaoyang District Culture and Tourism Bureau for their guidance and support of this exhibition; thank the National Agricultural Exhibition Center for the solid guarantees it has provided for the exhibition; and also extend sincere gratitude to the national tourism boards, embassies and consulates, and all exhibitors participating in the exhibition for your trust and support! In addition, to the industry professionals and buyers visiting COITM, and to our friends from the media, thank you for coming! It is precisely because of this "two-way journey" with you that COITM can become a solid bridge connecting global emerging travel destinations with the Chinese market and promoting communication between overseas travel agents and China's inbound tourism resources.

Once again, thank you all. I look forward to meeting you here again in mid-October next year!

10月15日（周四）

业内观众/VIP买家开放时间

展会地点：北京全国农业展览馆11号馆(新馆)；

地址: 北京朝阳区东三环北路16号；

行驶路线 – 由东直门外大街或东三环北路至农展桥，右转沿路行至全国农业展览馆；

地铁路线 – 乘地铁10号线至农业展览馆地铁站D1出口，步行约190米可至全国农业展览馆。